Installation & User Guide

O7 Buy Later for BigCommerce — by Optimum Web Marketing Consultants LLC

This guide walks through everything from installing O7 Buy Later on your BigCommerce store to reading your conversion data and sending a win-back coupon. Nothing here requires a developer or any theme file editing.

1. Before you start

• Your store must use a Stencil theme (all modern BigCommerce themes are Stencil).
• You need a BigCommerce user account with permission to install apps (store owner, or a user with the Manage Apps permission).
• Shoppers do not need an account. A signed-in customer’s list follows them to any device; a guest’s list is kept in their own browser, and moves to their account automatically the moment they sign in or register.

2. Installing the app

1. Open the BigCommerce App Marketplace from your store control panel, or go to Apps → Marketplace.
2. Search for O7 Buy Later and open the listing.
3. Click Install. BigCommerce shows the permissions the app is requesting. Review them and click Confirm.
4. You are returned to the app dashboard inside your BigCommerce control panel. The app is now live on your storefront.

What happens automatically on install

O7 Buy Later registers its storefront code through the BigCommerce Script API. You will see the entries under Storefront → Script Manager in your control panel:

Do not edit or delete these entries manually. They are removed automatically when you uninstall the app.

Permissions the app requests, and why

3. Verifying it works

1. Open your storefront. You can stay signed out for this — guests can save too.
2. On any product page, a Save for later button appears beside Add to Cart. Click it and the page confirms the save.
3. Add any product to the cart and open the cart page.
4. Each cart line item now shows a Save for Later button. Click it — the item disappears from the cart and appears in a Saved For Later list below.
5. Reload the page, or come back the next day. The saved list is still there — on the customer’s account if they are signed in, in their browser if they are not.
6. Sign in as a test customer with items saved as a guest. The list moves to the account, and anything already saved there is not duplicated.
7. Click Move to Cart on a saved item. It returns to the cart with its variant and selected options intact.

4. What your shoppers experience

• Saving. One click, from a cart line or straight from the product page. No modal, no extra page, no account required.
• No sign-in wall. A shopper who is not signed in still gets a saved list; it lives in their browser until they have an account to attach it to. When they sign in or register, everything they saved comes with them — nothing to click, nothing lost. Because it is kept in the browser, clearing site data or switching device loses a guest’s list, and the widget says so.
• Save before the cart. The button on a product page saves the product without adding it to the cart first, so a shopper can put something aside while they keep browsing.
• Cart drawers work too. If your theme opens a side drawer or a preview dropdown from the header cart icon instead of sending shoppers to the cart page, the button appears on each line there as well. Nothing to configure.
• Variants are preserved. Size Medium in blue is saved as exactly that, not as a generic product link. The same product in two different variants is saved as two separate entries.
• The list follows the customer. It is stored against their customer account, so it survives across devices and browser sessions.
• Deleted products disappear. If you remove a product from your catalogue, it is dropped from every saved list automatically — shoppers never click a dead link.
• Coupons arrive in-place. If you issue a win-back coupon for a shopper, the code shows in a banner above their saved list with a copy button. No email is required.

5. Your dashboard

Open Apps → O7 Buy Later in your BigCommerce control panel. The dashboard loads inside the control panel — you never leave BigCommerce.

Stats row

Total customers who have used the feature, total items currently saved, items moved back to the cart in the last 30 days, and items purchased in the last 30 days.

Conversion funnel

The three-stage journey: Saved → Moved to Cart → Purchased. Each stage counts unique customer + product + variant combinations, not raw clicks, so one indecisive shopper cannot inflate your numbers. Below the funnel you get:

• Cart recovery rate — what share of saved items make it back to a cart.
• Purchase rate — what share of restored items are actually bought.
• Full funnel rate — saved all the way through to purchased.
• Revenue — money attributable to items that were saved and later bought.

Customer list

Every customer who has saved something. Expand a row to see their saved items, their activity timeline, their purchase history grouped by order, and what is sitting in their cart right now.

AI Insights

Plain-English analysis of your own store data: what is converting, what is stalling, which products shoppers keep coming back for, and one upsell or cross-sell suggestion. Expand the card and click Analyze to generate it. It runs once per day per store, and the result is cached — reopening the dashboard shows the existing result without re-running.

6. Sending a win-back coupon

When a shopper has saved something but has not bought it, you can push a targeted discount straight to their cart page.

1. In the dashboard, expand the customer’s row.
2. Click Create Coupon.
3. Choose a percentage or fixed amount discount, set the amount, and set how many days it stays valid.
4. Choose what it applies to — the items in their live cart, their saved items, or both.
5. Click Create.

A single-use coupon is created in your BigCommerce store, restricted to those specific products. The code appears in a banner on that shopper’s cart page the next time they visit. You can see its status (active, used, expired) in the dashboard and delete it at any time.

7. Troubleshooting

The Save for Later button does not appear

• Confirm you are on a product page, on the cart page, or that a cart drawer is open. Those are the three places the button appears.
• On a product page, the button sits beside Add to Cart. If your theme hides the purchase controls (for example on a call-for-price product), the button will not have anywhere to go.
• If the browser is in a private window, or is set to block site data, a shopper who is not signed in has nowhere to keep a saved list, so the button is not offered. Signing in resolves it.
• Check Storefront → Script Manager for the O7 Buy Later entry. If it is missing, uninstall and reinstall the app.
• If your theme is heavily customised, the cart line items may not match the markup we look for. Email us and we will look at it — or, if you have a developer, add data-buy-later-item="{line item id}" to each cart row in the theme and the button will attach to it directly, no guessing involved.

Saved items are not showing for a customer

Saved lists are tied to the customer account. If the shopper checked out as a guest, or signed in with a different email, they will see a different (empty) list. This is expected.

Coupon creation fails

This almost always means the Marketing permission was not granted to the app. Uninstall and reinstall to re-approve the current permission set, then try again.

Purchases are not being tracked

Purchase tracking runs on the order confirmation page. If a shopper closes the browser before that page finishes loading, that order may not be attributed. Occasional gaps here are normal and do not affect the saved list itself.

8. Uninstalling

1. Go to Apps → My Apps in your BigCommerce control panel.
2. Open O7 Buy Later and click Uninstall.

Both storefront scripts are removed automatically and your storefront returns to its pre-installation state. Any coupons you already created remain in your BigCommerce store — delete them from Marketing → Coupon Codes if you no longer want them.

9. Getting help

Email admin@optimum7.com with your store URL and a short description of what you are seeing. We usually reply within two business days. Screenshots help a lot.

See also the Help & FAQ page for shorter answers to common questions.