O7 Buy Later

Terms of Service

Last updated: July 28, 2026

These Terms of Service (the “Terms”) form a binding agreement between Optimum Web Marketing Consultants LLC (“we,” “us,” or “our”) and the person or entity that installs or uses the O7 Buy Later application for BigCommerce (“you” or the “Merchant”).

By installing, accessing or using the App you accept these Terms. If you do not agree, do not install or use the App.

1. Definitions

  • App / Service — the O7 Buy Later BigCommerce application, its storefront widget, merchant dashboard, APIs and related pages.
  • Store — the BigCommerce store on which the App is installed.
  • Shopper — a customer of the Store who uses the storefront widget.
  • Store Data — data belonging to or generated by the Store and its Shoppers that is processed through the App.

2. The Service

The App adds a “Save for Later” capability to the Store’s cart page, maintains a saved-items list per signed-in Shopper, tracks the resulting conversion activity, and provides the Merchant with a dashboard including analytics, AI-generated insights, a live cart view and the ability to issue targeted win-back discount coupons.

We may modify, add or remove features at any time. We will use reasonable efforts to give advance notice of changes that materially reduce core functionality.

3. Fees and free access

The App is currently offered free of charge, with no usage limits and no credit card required. We reserve the right to introduce paid plans or paid features in the future. If we do, we will give you at least 30 days’ prior notice, and no charge will ever be applied without your express opt-in. You may uninstall the App at any time.

Your separate BigCommerce subscription, and any transaction, payment-processing or messaging costs you incur, are your own responsibility.

4. Eligibility and account

You must be at least 18 years old and authorised to act on behalf of the Store. You are responsible for all activity that occurs through your Store’s installation, for keeping access to your BigCommerce admin secure, and for the actions of your staff and agents.

5. Your responsibilities

  • Privacy notices and consent. You are the controller of Shopper data. You must maintain a privacy policy that accurately discloses your use of the App, and obtain any consent required by applicable law (including the GDPR, UK GDPR, CCPA/CPRA and e-privacy rules) before Shopper data is processed.
  • Discounts you issue. Win-back coupons are created by you, in your store, against your own catalogue. You alone are responsible for the commercial consequences of those discounts, for their terms, and for honouring them. We do not set discount amounts and are not a party to any transaction between you and a Shopper.
  • Lawful use. You must use the App in compliance with all applicable laws, the BigCommerce Terms of Service and any applicable BigCommerce partner or developer policies.
  • Accuracy. You must provide accurate store and contact information and keep it current.
  • Backups. You remain responsible for your own records; the App is not a backup service.

6. Permissions and platform relationship

Installing the App grants it the BigCommerce API permission scopes shown during installation, which the App uses solely to provide the Service. Some features require additional scopes — in particular, win-back coupons require the marketing scope; if it has not been granted, that feature will be unavailable and the rest of the App continues to work.

The App is an independent third-party application. We are not affiliated with, endorsed by, or sponsored by BigCommerce. BigCommerce is not responsible for the App, and the availability of the Service depends on the availability and behaviour of the BigCommerce platform, which is outside our control.

7. Acceptable use

You agree not to, and not to permit any third party to:

  • Reverse engineer, decompile or attempt to extract the source code of the App, except to the extent that restriction is prohibited by law.
  • Copy, resell, sublicense, rent or white-label the Service without our written permission.
  • Interfere with or disrupt the Service, circumvent authentication, or attempt to access data belonging to another store or Shopper.
  • Use automated means to place unreasonable load on the Service, or use it to send unsolicited messages.
  • Use the Service for any unlawful, deceptive or fraudulent purpose, or to process data you have no lawful right to process.

8. Intellectual property

The App, including its software, design, trademarks and documentation, is and remains our property and is protected by intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the App on your Store for the duration of your installation.

You retain all rights to your Store Data. You grant us a limited licence to host, process and transmit Store Data solely to provide, secure and improve the Service, and to generate aggregated, de-identified statistics that do not identify you, your Store or any Shopper.

9. Data protection

Our handling of personal data is described in our Privacy Policy, which is incorporated into these Terms. With respect to Shopper data, you are the controller and we act as your processor, processing data only on your documented instructions, keeping it confidential, applying appropriate security measures, engaging sub-processors as listed in the Privacy Policy, assisting you with data subject requests, and deleting data on your request or after uninstall as described there.

10. AI-generated insights

AI Insights are produced by an automated language model from your aggregate store metrics. They are provided for informational purposes only, may be incomplete, outdated or incorrect, and do not constitute business, financial, legal or tax advice. You are solely responsible for any decision you make based on them, and you should verify any material conclusion independently.

11. Availability and support

We aim to keep the Service available and reliable, but it is provided without any uptime commitment or service level agreement. Maintenance, platform outages, third-party failures and emergency changes may interrupt access.

Support is available by e-mail at admin@optimum7.com. We aim to respond within two business days. See the Help & Support page for guides and common questions.

12. Disclaimer of warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ACCURACY AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SERVICE WILL PRODUCE ANY PARTICULAR INCREASE IN SALES, CONVERSION OR REVENUE. Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.

13. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, SALES, DATA OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (US$100). YOU ACKNOWLEDGE THAT THE SERVICE IS PROVIDED FREE OF CHARGE AND THAT THIS ALLOCATION OF RISK IS AN ESSENTIAL BASIS OF THE AGREEMENT. Nothing in these Terms limits liability that cannot lawfully be limited, including for fraud, wilful misconduct, or death or personal injury caused by negligence.

14. Indemnification

You will defend, indemnify and hold harmless Optimum Web Marketing Consultants LLC and its officers, employees and agents from and against any third-party claims, damages, liabilities, penalties and reasonable legal fees arising out of (a) your use of the Service, (b) your Store Data or your products, (c) discounts, coupons or offers you issue, (d) your breach of these Terms, or (e) your violation of any law or of the rights of a Shopper or third party.

15. Term, suspension and termination

These Terms apply from installation until the App is uninstalled. You may terminate at any time by uninstalling the App from your BigCommerce admin. We may suspend or terminate access immediately if you breach these Terms, if required by law or by BigCommerce, or if your use threatens the security, integrity or availability of the Service.

On termination, the licence in section 8 ends, the storefront scripts are removed and data collection stops. Data retention and deletion after termination are governed by the Privacy Policy. Sections 5, 8, 9, 12, 13, 14, 16 and 17 survive termination.

16. Governing law and disputes

These Terms are governed by the laws of the State of Florida, United States of America, without regard to its conflict of law rules and excluding the United Nations Convention on Contracts for the International Sale of Goods. The parties submit to the exclusive jurisdiction of the state and federal courts located in Miami-Dade County, Florida, and each waives any objection to that venue.

Before filing a claim, you agree to contact us at admin@optimum7.com and attempt to resolve the dispute informally for at least 30 days. If you are a consumer resident in the EEA or UK, mandatory consumer protections of your country of residence remain unaffected.

17. General

  • Changes. We may update these Terms. The “Last updated” date will change and material changes will be notified through the dashboard or by e-mail. Continued use after the effective date constitutes acceptance.
  • Entire agreement. These Terms and the Privacy Policy are the entire agreement between the parties regarding the Service and supersede prior discussions.
  • Severability. If any provision is held unenforceable, the remainder stays in force and the provision is modified to the minimum extent necessary.
  • No waiver. Failure to enforce a provision is not a waiver of it.
  • Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition or sale of assets.
  • Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
  • Relationship. Nothing here creates a partnership, agency, joint venture or employment relationship.

18. Contact

Optimum Web Marketing Consultants LLC
admin@optimum7.com